Strålfors - Smarter Communication - Strålfors

Games and experiments lay the foundations for a Nobel Prize

11:02 PM 6/2/2013

Often the childhood of Nobel Laureates is characterised by scope for creative play and experiments, as well as parents or teachers who encourage development and education.
“Maybe it’s not that surprising, although a free attitude to play wasn’t as common a hundred years ago,” Ola Thufvesson says.
A new direction

12:34 PM 6/2/2013 PRINT SERVICES

Last year, the Finnish Agricultural Data Centre reviewed all of its communication processes. The outcome was a smart, flexible system.
“We can now easily see which mailings can be combined, for example a report and a marketing mailing,” says Juho Kyntäjä, Senior Specialist.
The creative gene is a myth

10:58 PM 6/2/2013

Those lonely geniuses who receive divine inspiration, did they ever exist?
“Creativity is largely a social phenomenon,” says psychologist Maria Sandgren.
Playful shopping in mobile mall

10:51 PM 6/2/2013

The virtual consumer doesn’t need to miss out on the shopping experience. According to Björn Claesson, Marketing Manager at Mopper, the mobile phone can offer other elements such as socialising and gamification.
“Social and playful aspects are important. After all, that’s the experience.”
Invoice visionaries

2:40 PM 11/19/2012 TRANSPROMO

A new, modern, colour invoice with messages adapted totally for the individual. Could this be the way to achieve enhanced customer loyalty and higher sales?
“If you ask the general agents and dealers, they say that it’s one of the best things that’s happened in the last ten years in the field of targeted customer communication,” says Peter Ahnell at DNB Finans.

The forgotten channel

12:38 PM 1/22/2013 TRANSPROMO

What’s the ideal media mix for my particular company? This is a question facing most marketing people. And it doesn’t make life easier when new channels are constantly appearing. So why not use an old one – the invoice?

The invoice as a part of the marketing plan

11:31 AM 1/22/2013 TRANSPROMO

Communicating is something we all take for granted.
“Communication and marketing in several channels is something we take for granted. We make active use of the invoice and it’s an important element of our dialogue with the customer,” says Line Hofsæth at Get, one of Norway’s biggest providers of broadband, TV and telephony.

Everything begins with the question why

8:21 AM 1/22/2013 RESEARCH & THEORY

It’s not just what you say, it’s the way you say it.
In one of the conference rooms at the Carat media agency in Oslo, the word WHY (HVORFOR) is displayed in enormous block capitals on the wall. “That’s what it’s all about. Everything begins with the question why. Advertisers who don’t deal with the answer to this question never hit the mark with their strategies,”
March
- 3/22/2013A New Direction

Avis Budget EMEA

Avis Budget EMEA

More case stories

Meet Karolina Urban

Read more and subscribe

Tel +46 8 508 830 00
info@stralfors.com

Login to web based services