Information Logistics - Strålfors

Linking up print and digital

10:10 AM 9/16/2011 TRENDS & REPORTS

QR codes have quickly become very popular marketing aids. Primarily because they give us new opportunities to use print to generate a response in other media.
You can't just buy earned media

12:00 PM 11/8/2011

“It’s not either or. It’s both.” The words of Tim Frank Andersen from Danish company In2media when we ask whether the marketing of the future will be totally digital.
Everyone wants to be unique

4:19 PM 11/8/2011 TRANSPROMO

Building relationships, viral marketing in social media and transparency. In recent years marketing people have had so much more to think about. But at the same time they also have more refined tools to use in their work.
Access enabling creativity

11:00 AM 10/11/2011

Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
Everything on one card

3:13 PM 10/27/2011 CARD SERVICES

Every summer Gothenburg plays host to the world’s biggest youth tournaments in football and handball. With tens of thousands of participants, plastic cards with a magnetic strip have become a necessity. “The cards are crucial for us, it wouldn’t have worked otherwise,” says Fredrik Andersson, Tournament Director of the Partille Cup.

The Swan has landed

6:14 AM 6/15/2011 TRENDS & REPORTS

Stralfors is the second company in Poland to be certified with the Nordic Swan eco-label. And with money from Posten Norden’s climate fund, more investments are being made in becoming more environmentally-friendly.

Celia’s talking books cover the whole of Finland

3:46 PM 9/6/2011 FULFILMENT

Stralfors has concluded a three-year agreement with the specialist library Celia following a public procurement process. The agreement came into force in summer 2010, since when Celia has been sending 5,000 CDs to Stralfors in Helsinki – every day. Celia burns the CDs in their own premises.

Credible Communication

7:45 PM 6/30/2011 TRENDS & REPORTS

Sustainable development and environmental issues as a part of the customer promise. What challenges does this involve, for the organisation as a whole and more specifically for work on marketing and loyalty? At the Coop food retail chain, they have the answer.
December
- 12/5/2011Everyone’s a winner with smart codes
November

Hargreaves Lansdown

Significant postage savings

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