Security labels reduce pirate copying

Problem

A company has a problem because its products are exposed to pirate copying. It needs a flexible solution with short lead times that enable it to stay one step ahead of the pirates.

Our solution

A project group consisting of the company, Strålfors, and Strålfors subsuppliers, conducts tests and develops a security label that is almost impossible to falsify. On the label there is an advanced hologram that shows that the product is an original. It is impossible to remove the label from the product without leaving a trace.

We use a combination of digital and traditional printing. The traditionalprinting technique guarantees the security, while the digital printing offers the opportunity for profiling and flexibility. The company can submit an order on a Tuesday, and get the label by Friday.

Result:

• The company has increased its market share by 25%.
• The loss of labels on expired products has been reduced because of reduced lead times.
• The company can allocate more time and money to developing its own products. It is now sure that copies on the market can easily be identified as counterfeits.

Read more about:

• Security solutions
• Digital printing

Additional solutions for the customer:

• Security reduces pirate copying
• Labels in a demanding environment
• From several suppliers to one
• Simple network solution ensures control
• Labelling solution with service