Print gives Volvo added value

Volvo Cars Sweden is investing in a new, printed customer magazine, with the very first edition of “Volvo Magasin” appearing in the next few days. Just in time for the launch of the new Volvo XC90, Stralfors is printing and distributing around 350,000 copies of the magazine to Volvo owners.


Jeanette Wittgren, Key Account Manager at Stralfors.

While most things nowadays are digital, Volvo Cars Sweden has opted for printed customer communication. 
– Volvo Cars Sweden wants to give its customers a premium experience of receiving printed customer communication through the letterbox. We’re excited to see whether the special offers in the magazine will see more people visiting the showrooms, says Annika Bjerstaf, Project Manager at Volvo Cars Sweden.

Added value to customers
The first 60-page edition has 19 information-packed pages about the new Volvo XC90, with everything from the model’s development to tips for readers on the right way to pack and load up. 
– The client’s purpose in sending out the magazine is important, says Jeanette Wittgren, continuing: 
– Volvo Cars Sweden has decided to give its customers the best impression of Volvo as a brand. Ultimately, it’s all about giving added value to customers, which in turn creates stronger, more personal customer relations, says Jeanette Wittgren, Key Account Manager at Stralfors.

A full-service communication solution 
Volvo Cars Sweden and Stralfors worked intensively to come up with the best communication solution. Stralfors is taking care of the whole process, saving both time and money for Volvo Cars Sweden. 
– Stralfors has adopted a full-service communication solution to its partnership with Volvo Cars Sweden. Together with our owner PostNord, we’ve managed to find the best communication solution, on behalf of the client, in terms of printing, addressing, wrapping and distribution, says Jeanette Wittgren.