A Nordic Partnership Driving Smarter Customer Communication

As one of the oldest and most recognized media houses in the Nordics, Aller Media has undergone a significant transformation in recent years. With over 60 brands, operations across four countries, and a growing portfolio ranging from magazines to digital media, TV productions, and retail media, Aller’s customer relationships depend on smooth, reliable, and modern communication channels.

For more than a decade, PostNord Strålfors has been a trusted partner in enabling that communication. The long-term collaboration in Finland has matured into a model example of how deeply integrated partnerships create real value – both for the customer and for tens of thousands of magazine subscribers.

Today, both companies are moving toward increasingly unified Nordic operations. This makes the timing ideal to highlight the collaboration and the opportunities ahead.

A Partnership Built on Continuity and Business Understanding

One of the strongest foundations of the collaboration between Aller and Strålfors is continuity. Strålfors’ long-standing account teams in Finland know Aller’s business, customer base, metrics, and priorities inside out. This kind of deep understanding doesn’t happen overnight – it takes long-term partnerships on both sides.

This consistency reduces the need to repeat background information or onboard new contact people, allowing both sides to focus on development rather than administration.

A Broad Set of Channels Supporting Customer Needs

Aller uses a wide range of Strålfors services across print and digital channels. The guiding principle is simple: choose the channels that bring real value to customers.

E-invoice continues to be one of the most widely adopted channels in Finland, and it remains a strategic focus for Aller. At the same time, the company closely follows customer behavior to introduce new channels where they bring clear benefits – particularly in markets where mobile payments are rapidly evolving.

While not all services are visible to end customers, they significantly enhance customer experience.

“When a customer contacts us, our team can immediately see the status of their invoice. That creates smoother service – and customers notice it,” Tuominen explains.

Guiding Customers Toward Digital Channels

Aller encourages the use of digital billing channels throughout the entire customer lifecycle. The approach is advisory rather than pushy: new customers are informed about available options, and existing customers are reminded of the benefits whenever appropriate.

“The customer always makes the final choice. Our responsibility is to provide clear options and explain the benefits – not to force a specific channel,” Tuominen emphasizes.

This customer-centric approach aligns strongly with Strålfors’ philosophy, where channel strategy must always reflect real behavior rather than technology alone.

Daily Efficiency Through a Reliable Partner

Because billing and payment processing are outside Aller’s core media business, the company benefits from having a reliable expert partner. Outsourcing these operations allows Aller’s teams to focus on content, customers, and new growth areas.

Strålfors’ unified omnichannel platform is particularly valuable: handling all billing channels through a single partner reduces complexity, harmonizes processes, and improves transparency. Customer service teams, for example, save significant time by using Track & Trace to check invoice status during customer calls – especially important since billing is the number one topic driving inbound contacts.

“We’re a media house – not a payment provider. It’s far more efficient for us to work with specialists who handle this every day,” says Tuominen.

The Shift Toward Nordic Operations Opens New Opportunities

Both Aller and Strålfors are increasingly moving toward Nordic-level operations. Aller transitioned to a unified One Nordic B2C organization in October, bringing together teams from Finland, Sweden, Norway, and Denmark. This shift enables shared learning, harmonized technologies, and streamlined processes.

For Strålfors, operating across the same four markets creates a natural platform for collaboration. Many of the payment or communication channels that are strong in one Nordic country can be scaled efficiently to others. Likewise, Strålfors’ Nordic product development ensures that new solutions – such as digital mailboxes, modern payment methods, or interactive invoice formats – can be adopted consistently across markets when relevant.

“We’re no longer four separate countries. We’re one Nordic team – which means we can share knowledge, scale best practices, and make better decisions together,” Tuominen says.

As the companies continue to navigate a rapidly changing consumer landscape—from digital subscriptions to new payment behavior – this alignment becomes increasingly important.

About Aller Media

With a 150-year history, Aller Media is proud to deliver captivating stories and experiences across a wide range of platforms, publications, and events to its Nordic audiences, reaching 8.1 million people weekly through its nearly 60 premium brands. At its core, Aller Media has a deep understanding of women, connecting with almost half of all Nordic women — 5.1 million women every week. Aller Media Nordic employs 1,200 people who collaborate to create both broad and niche journalism and content across news, entertainment, celebrities, and lifestyle.