Letter of intent with LINK Mobility regarding new communication services

LINK Mobility and PostNord Stralfors have been collaborating for ten years on messaging and mobile services, and they will now launch a joint collaboration in the communication areas of RCS, Multi-channel/OTT and AI/BOT.


The collaboration will start during the fall with an ambition to sign the final agreement by 31 December 2017 at the latest. The intention is that the services will be delivered to PostNord Stralfors in Sweden, Norway, Denmark and Finland during the first half of 2018.

"We're looking forward to working with LINK Mobility to offer the Nordic market the latest services in the field of mobile communication via our Omnichannel solution so that our customers can easily connect to the latest communication channels with their customers," says Lars Lundström, Head of Digital Services Center at PostNord Stralfors.

"This is extremely exciting, we're taking a step into three areas for the future and helping to digitise one of the Nordic region's biggest employers. The LINK Mobility Group is currently at the forefront in the field of mobile communication, and the opportunity to enhance collaboration on the digitisation of an important social service feels really great," says Krister Tånneryd, MD of LINK Mobility Sweden. "This shows that we are innovative and at the forefront of mobile services. We look forward to a rewarding collaboration with PostNord Stralfors," continues Krister Tånneryd.

The letter of intent deals specifically with the three following areas:

RCS – Rich Communication Service

RCS is an opportunity, in connection with the delivery of mobile messages, to add more advanced information directly to the message, as well as interactivity and dialogue, than is possible when delivering traditional messages. The communication method is currently being developed by Google within the framework of the global GSM partnership (GSMA), and LINK Mobility is one of Google's 20 global collaborative partners in this.

Multichannel (communication services independent of channel) – focus on Facebook Messenger

Facebook is in the process of opening up Facebook Messenger for communication from companies to private individuals. LINK Mobility is already delivering the service in the German market.

BOT/Artificial Intelligence – Programming to simulate intelligence in customer interactions

LINK Mobility has joined forces with Microsoft to start a collaboration on the programming of so-called BOTs/Artificial Intelligence, with a focus on the logistics industry.

For more information, please contact:

Lars Lundström
Head of Digital Services Center
PostNord Stralfors
+46 76 192 86 82


Krister Tånneryd
Managing Director
LINK Mobility AB
+46 70 141 00 00

About LINK Mobility

LINK Mobility is one of Europe's leading and fastest-growing suppliers of mobile messages and mobile services for businesses. LINK Mobility believes strongly in mobilising the interaction between businesses and consumers, and has developed a number of attractive solutions to meet this growing demand and the market trend. LINK Mobility is listed on the Oslo Stock Exchange and has offices in Sweden, Norway, Denmark, Finland, Germany, Latvia, Estonia and Spain.